Search engine optimization is both art and
science. SEO experts need to continually hone their skills and try new
techniques and new combinations of proven factors to get better results.
Getting into the field as a beginner can be intimidating, but every Web
designer and developer should have at least passing knowledge of SEO.
The Periodic Table of SEO Ranking Factors is a handy reference that shows the most important factors in achieving good search engine rankings, presented in the familiar layout of the periodic table. Also included in the graphic is a brief explanation of each element and why it is important. Elements are assigned point values, too, to give you a sense of how important they are in the overall scheme of things.
The Science of SEO Infographic
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